Hi there,
I'm Kait.
I'm a marketing expert & artist
based near Amsterdam.
Both a maker and a marketer, I create experiences that connect people. I help businesses build relationships with their subscribers. I teach professionals how they can be happier and more effective at work.
And, in the spirit of creativity and authenticity, I make (design/develop/paint/draw/write) things I think are beautiful to explore and celebrate the world around me.
Things I Do Best
Email Marketing Strategy
Email marketing is the biggest digital revenue driver. It's flexible, measurable, and personal. Most importantly, it works.
I've managed end-to-end email marketing for B2C and B2B brands. I've written advanced automation programs and custom responsive templates from scratch. I understand that on the other end of every email is a real person with real values, thoughts, and feelings. I'm an expert in the "how" because I care deeply about the "why".
Visual Art
Art was my first love, and I've been making and drawing and creating as long as I can remember. I'm not formally trained, but I am persistent and very comfortable failing until I get something right. See my 100 Portraits in 150 Days talk for reference.
My preferred medium changes more often than I change my underwear (at least daily, I'm not a monster)—but I've done pieces in graphite, watercolor, charcoal, pastel, and acrylic, among others. I like people, animals, and being outside, so most of my art has something to do with that.
Featured Writing + Speaking
🎥 100 Portraits in 150 Days - Ignite Boulder
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🎥 Epic Email Fails (& Recoveries) - Brightwave EiQ
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📖 Maximizing Your Conference Experience - Email Experience Council Blog
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📖 Build Better Emails Faster with a Minimum Viable Product Model - Email Experience Council Blog
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🎥 Tell Me a Better Story: The Value of Non-Promotional Email - MediaPost Email Insider Summit
📖 7 Really Good Unsubscribe Pages + Preference Centers - Really Good Emails Blog
Let's Work Together
Whether you're looking for ideas or someone who can help you bring your ideas to life, I'd love to hear from you. Please fill out this form to get in touch.
Your information will never be shared.